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This is to certify that the dissertation titled ―Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication is the bona-fide research work carried out by Ms. Amruta Vijay Pawar, student of M.Phil., at D.Y. Patil University, School of Management, Navi Mumbai, in partial fulfillment of the
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Market research is the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to ... 29 Market Research Questions to Guide Your Marketing Strategy ...